You have kept all the important things ready and have a proper, well designed website in hand to boost your marketing strategy. The business is getting the necessary online presence but are your customers noticing you and getting informed about your products and services?
If not, you are missing out on the most effective way for getting closer to your conversion goals, which is Search Engine Optimisation.
What is Search Engine Optimisation?
Almost 90% of the people find out about products and services online through various search engines like Google, Yahoo, Bing etc. So, if you are not present on search engines, you are missing out a large part of your target market. Search Engine Optimisation (SEO) is a methodical process carried out by experts in order to rank websites on the first search engines results page (SERPs) for a particular keyword to bring relevant and organic traffic or visitors to your website.
“The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
Benefits of SEO
Do you want your business to be successful? SEO is the key to success.
Be found, get visible
There are two marketing mechanisms, pull and push marketing. SEO is an efficient method of “pulling” quality traffic to your website as opposed to spamming visitors with information. If they find your products and services interesting, the will make a purchase action.
Increases sales by converting leads to customers. Search engine optimization not only helps your website maximize your organic traffic but also is a cost effective way to increase sales. The reason behind being that SEO traffic brings leads which stand a whopping chance to convert.
The best cost effective solution
SEO doesn’t include any form of paid advertising and thus if your SEO strategy is very strong, you will never have to invest on any pay per click.
Building the trust and credibility factors
A good page rank is a symbol of trust and reliability. People put out a search query to find out every little thing they are looking for. If your website is ranking in the organic listings, they will click to check your products and services.
Educating and informing your customers.
As you become more visible online, people start engaging with your content and start understanding and comprehending your services. As you gradually educate them, they start making informed decisions.
Tracking your performance through SEO
You can measure your progress through a certain period of time using different SEO tools. One can measure the most searched keyword with low competition and website rankings. A competitor’s SEO analysis is also essential and is like the cherry on the cake.
Higher Brand awareness
A high brand awareness comes from high SEO rankings. A good brand image brings along a sustainable future. Therefore, search engine optimization is one of the best PR strategy
Higher Rate of Interest (ROI)
Integrated marketing campaigns are performed by collectively using social media, content marketing and other online channels to do promotional activities. They influence your SEO rankings along with higher ROI.
Subscriber list increases
As people like the content you’ve been presenting to them, they start coming back for more. This is when SEO plays an important role in increasing your email subscription list.
SEO makes you unique in a different way
Spending on SEO is worth the investment because it presents you a vast opportunity to grow your business and stand out from your competitors in a most budget friendly manner.
To sum up. Search Engine Optimisation is like delighting your audience in order to gain attention of search engines as they give you higher rankings in return. A good SEO approach can best serve your needs as you drive traffic. Remember, if you are liked, you will be found.