Introduction
An effective landing page is the pillar of successful online marketing. It needs to be organised and flawless in order to convert visitors into clients. A perfect landing page brings profitable business.

Including all the important components of a landing page.
A primary objective of creating a landing page is to capture leads and therefore it is important to include each and every component in order to make a smooth transaction and give a user-friendly experience. It should consist of the following landing page essentials:
● A headline which sums up the c the complete objective of the company
● A crisp and brief description about the offer it is giving out and how valuable it is going to be for the viewers.
● Supporting image which enhances the look of the landing page
● You can also include trust gaining elements such as testimonials, portfolio of work, social media handles etc.
● Last but not the least, a form which will capture the customer’s data.

Removing the navigation bar
Once a visitor lands on your landing page, his attention should not be distracted from the home page. Therefore, you should see to it that the links which redirect them into the website are removed. This helps by reducing the chance of them abandoning the page even before converting. This is commonly known as lead generation friction. The best way to avoid it is to remove the navigation bar.

Including a relevant headline which corresponds with the call-to-action button
The landing page content should be relevant. If your customers catch a sales pitch in your content or find a headline which is different then the call-to-action, you will instantly lose their trust. There are chances that they will be confused and this will automatically lead to a decrease in your brand authority.

“Rather than scrolling down the page past a slew of ads, users want to see content right away.” – Matt Cutts

Having a well organized and sophisticated landing page design Too much content stuffed on a single page gives a very boring look. Keep it clean, keep it simple. Including a lot of white space balances the design elements and gives you a better landing page experience.

Give away the benefits
Be very precise and focused while drafting content for the landing page. Prioritise on giving away the benefits which are going to be offered to the visitors rather than writing about the features of the product. This helps in letting the customer know the value of the offer and how is it going to address their problems, interests or needs.

Including social media sharing buttons
Never shy away from including all the social media sharing buttons. Since people have different sharing preferences, keep in mind to include email sharing option as well. This helps you reach a wider target audience and builds a trust factor.

Keep it short
Make sure that whatever information you are asking for is precise.People tend to spend very little time filling forms. A longer form seems a lot of work. Therefore, never include too many unnecessary fields in a form which ask for information which is not really useful.

Making your landing page mobile friendly and responsive
It is very important that your landing page is easily navigable on mobile devices. Almost 40% of all the form activities comes through mobile devices, therefore understanding the importance of responsive landing pages is primary.

Tailor your landing pages according to the referral traffic
Your landing page will have visitors who might be coming from Facebook or Twitter and some from your email newsletters, while some from a PPC ad. Each one is different and unique and therefore tailoring your landing pages according to individuals audiences can help you convert a larger base.

Testing and tracking results
Spend a good amount of time testing the landing page, finding out if anything remains unnoticed, upgrading and tracking the results. Check what it is doing right and where it is going wrong.

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