Introduction
Email marketing is one the effective and personalised way to connect to your audience. It is predicted that in the next 2 years, the number of email users are going to increase to a magnificent 2.8 billion in numbers. Email list building ideas are a big part of a life of a marketing expert.

What is email marketing?
Email marketing is the process of sending email messages which have a commercial message attached to it in a very personalised manner in order to generate leads, build brand awareness and authority. Email list building strategies are an important step towards reaching your goal which is of course, conversions.

Email list building tips for small businesses
Making it noticeable and convenient for visitors to sign up for your emails.
A visitor to your site should not be lost in the maze of information. A neat and presentable website with a prominent sign up link is important to bring in a strong call-to-action. You can also place it more than once on a website, on places which are highly converting. They are,
● Navigation bar It is a most common place to find a sign up button and people expect it to be at the top of your website. Use this place wisely. Use it to urge people to click on it.
● Pop-ups Believe it or not, pop-ups work wonders and can you can choose to flash them on a behavioural basis. Which means, a pop-up may flash for a returning visitor, on one who has an exit intend etc.
● Content pages This includes blog posts or articles on web pages which will intrude visitors to subscribe.

Giving people what they want
Once a visitor lands on your site and finds something interesting, there are chances he may sign up for your newsletter. Therefore, you have to make sure that your content is compelling, informative and scannable for people to come back for more. While drafting emails make sure that your subject line is catchy and yet doesn’t get received in the spam folder of the email recipient. Using a sense of urgency and scarcity can be another effective way to draw more users and thus ultimately help building your email list.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

It is a give and take Offering discounts, freebies or other exciting offers can encourage people to sign up to your services. Gated content is a very extensively used technique by marketers where one can only access a content when they have signed up for it. This brings relevant and qualified leads and is proved to be very effective in communicating what you have to offer and how is it going to be beneficial. Also, be transparent and open as to what they will be receiving and how often.

Guest blogging
Brand building starts with you. You have to implement different steps in order to increase your visibility and online presence. Guest blogging is when you cover topics and write for other similar blog owners in order to increase traffic to your site. It can be very effective in building your email list.

Effectively using the social media
Occasional posting on different social media like Facebook, Twitter, Instagram, LinkedIn YouTube, etc. can keep your subscribers updated and can also bring some new ones onboard.

Experimenting. Analysing. Upgrading.
When it comes to building an email list, testing different drafts and finding which one works best is the only way to learn. Analysing feedbacks from readers, commenting, taking their opinions and answering their questions is the best way to bring in improvements. Now, after learning from your mistakes and making corrections, you can refine your strategies and upgrade them.

Conclusion
Email marketing is a very powerful tool. Building an email list gives you an opportunity to engage with your customers on a daily basis and as their expectations increase, they start coming back to your website to find more

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