We all have witnessed a massive growth in the use of digital marketing practices for various promotional activities of different products and services. The traditional marketing methods seem to be replaced by digital marketing practices. This shift in time has led the professionals stream incredible content which requires massive investment.
With a boom in technology and growing of the artificial intelligence era, brings curiosity in the minds of digital marketing experts as to what it would be a century later.
The changing period in technology will bring advancements
With a massive increase in the use of artificial intelligence, its easy accessibility and affordability to many businesses, has made work more easy and less time consuming along with proposing an effective, real-time decision making capacity. Marketing seems to be influenced by this new technology and growing along with it. Machine learning will transform the technological landscape and bring more precision and efficiency.
“Digital Marketing is an adventure where you need a lot of skills, both, technical and non-technical to survive.” -Deepanshu Gahlaut
The use of cryptocurrencies and Blockchain system will bring more security and reliability
Cryptocurrencies will impact various sectors and will have a greatest impact on the digital marketing sector. It will be a lot harder to access consumer data and therefore companies like Facebook and Google may not be able to function easily. Therefore, in near future, it may be that we will be paying consumers for their personal data since everything will be encrypted.
Keeping aside the difficulty of accessing customer information, it brings certain benefits for marketers like building customer trust in their brand. Companies who will employ a blockchain technology can be transparent about their offerings. Therefore, one can say that cryptocurrencies will revolutionise the digital marketing economy.
Growth in customisation and personalisation of services
Personalisation brings quick delivery of the marketing messages and as you provide something relevant, you’ve got your customer satisfied.
Customisation on the other hand offers individuals a solution to their requirements or issues. Amplification in both these factors will lead to production of services which do not serve a wider audience but an individual necessities.
Use of static promotional strategies Traditional marketing uses static strategies to promote a product or a service. For example, if you are running an ad related to selling of cars on a newspaper, it will remain there forever as opposed to online ads. Once you are finished with selling of the car stock, you can update your customers online. But with traditional mediums, there is a chance that you may make your customers unhappy.
Digital marketing in the age of virtual reality
Though we enter in the age of virtual reality, the objective of marketing will still remain the same, best customer experience. You will be able receive experiences which are out of the ordinary. There will a larger focus on storytelling and building a memorable life experience.
Customer engagement will increase and will largely influence customer decision making. With VR, more and more consumers will be hooked to their digital devices and this is only expected to increase in the next 100 years.
Therefore, it will be vital for professionals to build assets that evolve around a VR strategy and are VR-enabled.